What is an AI consultant and why does your company need one?
When Mark Cuban, entrepreneur, investor, and one of the most influential figures in the US tech and media ecosystem, issues a public warning about the future of work and artificial intelligence, it’s worth paying attention. We’re not talking about an influencer with fleeting opinions: we’re talking about a benchmark with decades of experience investing in innovation, founder of companies like MicroSolutions (sold to CompuServe) and Broadcast.com (sold to Yahoo! for $5.7 billion).
Today, Cuban sits on the boards of several deeptech startups and is an active advocate for the ethical regulation of AI. So when he says that “if you don’t understand how artificial intelligence works, you will be irrelevant,” he’s not being alarmist. He says it as someone who has lived through multiple technological disruptions and knows how to recognize an era-defining shift when he sees one.
And although his message was directed at Generation Z, the uncomfortable question is: What about companies? Are they truly prepared to navigate this change?
The reality is that many organizations are adopting AI-based tools without understanding what’s behind them, how they are trained, what biases they contain, or what real impact they will have on their work culture, products, or value chain. This is where the increasingly critical figure of the AI consultant comes in.
It’s not (only) technology, it’s strategy
An AI consultant is not a developer or an engineer, although they must understand how they think. Nor are they a futurist, although they need to have a long-term vision. Their role is right in the middle: converting AI capabilities into intelligent business decisions.
This involves identifying real and viable use cases, translating business needs into concrete AI solutions, ensuring that projects are scalable, sustainable, and ethical, and measuring the impact clearly: efficiency, costs, reputation, customer satisfaction.
AI is not plug-and-play. It’s not enough to integrate ChatGPT or a computer vision API. The difficult questions remain: what data do we use? who validates the decisions? how do we train the teams? what do we do about errors?
Why isn’t having a tech team enough?
Because technical knowledge without a business perspective can lead to impressive developments… that no one uses. And vice versa: strategic direction without knowledge of what AI can (and cannot) do generates unrealistic expectations, poorly focused investments, and frustration.
An AI consultant connects these two worlds. They are the bridge between technical potential and strategic application. Furthermore, in a regulated context like Europe—with laws like the AI Act moving forward—this role also helps comply with the ethical and regulatory frameworks that are starting to become mandatory.
Real impact: what changes when there’s an AI consultant
- More efficiency with less friction: unnecessary implementations are avoided and those with a clear return are prioritized.
- Better change management: AI is not imposed, it is integrated. And that involves accompanying teams, redesigning processes, and communicating clearly.
- Mitigation of legal and ethical risks: biases, privacy, explainability, technological dependency… AI is not free from dangers. A consultant helps manage them.
- Sustainable competitive advantage: it’s not just about being an early adopter, but about building an advantage that lasts. And that requires vision.
The moment is now
AI is no longer a trend; it’s infrastructure. As invisible and critical as the Internet or the cloud once were. And as with all technological revolutions, the decisions you take today will mark your competitive position for years to come.
The figure of the AI consultant is not a luxury. It is a strategic investment if you want to accelerate your innovation roadmap, train your team with clear criteria, and communicate your AI adoption with transparency, value, and purpose.
Thinking about incorporating AI into your organization?
At My Tech Plan, we work with expert artificial intelligence consultants who accompany tech companies in their transformation process, from strategic definition to ethical and sustainable implementation.
We help you design a clear, viable roadmap aligned with your business goals. Let’s talk →
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