How to measure the success of your employer branding strategy in 2025

In 2025, employer branding is no longer just a visibility exercise. It is a direct business impact strategy: it attracts talent, builds loyalty among key teams, and positions your organization as a place worth staying and growing.

But to make it work, it must be measured correctly. Because what is not measured cannot be improved.

Key metrics to evaluate your employer branding

The effectiveness of your employer brand strategy can be evaluated on three interconnected levels:

External Perception

Candidate Net Promoter Score (cNPS): Measures whether candidates would recommend your company, even if they weren’t hired.
Qualitative presence in tech media and communities: Beyond the noise, are you a reference?
Engagement with key profiles: It’s not about how many, but who is interacting with you.

Internal Culture

Employee Net Promoter Score (eNPS): What is the real level of commitment?
Retention rate in strategic positions: Especially in development, product, or data.
Internal mobility: If there is no growth from within, talent will leave.

Hiring Efficiency

Time to Hire: A strong employer brand shortens cycles.
Offer acceptance ratio: If your top talent says “yes” quickly, you’re on the right track.
Diversity in hired candidates: Reflects the appeal of your culture and your commitment to real inclusion.

Employer branding is not HR marketing

An effective strategy doesn’t start in the communication department; it starts in the coherence between what a company says and what a person experiences from the inside. The best employer brands are those that build environments where talent can learn, have an impact, and be heard.

That’s why at My Tech Plan, we collaborate with People, Marketing, and Technology teams to boost their employer branding strategies with real impact: aligned with business goals, connected with tech communities, and designed to attract the talent that makes a difference.

Real cases: how the pain becomes corporate culture

Atlassian: “Team Anywhere”

Pain: Decline in global retention and perception of in-person rigidity. Solution: Deployed the Team Anywhere policy in 2020, eliminating in-person mandates where the law allows. Result:

92% of employees state that this policy allows them to “do their best work”; 91% say it’s a key reason to stay.
Increase in job applications and a 20% higher acceptance rate.
Significant improvement in best-place-to-work rankings.
Reduction in meeting time (-13%) and an increase in individual focus (+32%).
Doubling of female representation in key areas.

HubSpot: culture and retention in competitive environments

Pain: Attracting qualified talent in a saturated market. Solution: Strengthened the Culture Code as the axis of transparency, inclusion, and professional development. Result: Sustained reputation as a company where it is “desirable to work,” continuous presence in rankings, and high retention in technical and leadership positions.

Neoris: internal ambassadors with technology and AI

Pain: Need to strengthen the employer brand identity in a competitive global environment. Solution: Internal campaign with employees as protagonists, assisted by AI tools. Result: Increased visibility, internal alignment, and a coherent narrative between culture and external reputation.

Want to take your employer brand to the next level? 🚀

We have created an Employer Branding Toolkit with templates, practical examples, and strategies ready to implement in your company. A guide designed to help you attract and retain the best talent by communicating your culture authentically and coherently.

📥 Download it for free and start building a brand that the community falls in love with today.

My Tech Plan is an innovation and technology events agency that helps companies in the tech sector attract talent, gain visibility, and accelerate their growth. We do this through: 💠 Customized hackathons, meetups, conferences, and corporate events that reinforce employer branding, position the brand, and generate strategic connections. 💠 Communication plans with content focused on building and fostering community loyalty, amplifying the impact of the event before, during, and after.